Strategy for organizations doing work that matters.

The name comes from Musa, the plant genus that gives us bananas and plantains. The plant is significant in Victor’s Puerto Rican heritage and shapes how we think about the work: organizations produce their best work when they’re drawing deeply from their purpose, their people, and the communities they serve.

Victor has done strategy work from the inside for close to twenty years. Nearly eight at Procter & Gamble, leading global R&D teams across Pampers, Swiffer, and Mr. Clean, ending as Group Head. A turn as co-founder at acrew money, a fintech focused on financial insecurity. And the past seven years in senior leadership at Crossroads Church, one of the largest churches in the U.S. He started as Director of Community Impact across eight sites in Ohio and Kentucky, and now serves as Community Pastor for Crossroads en Español, where he’s leading a multilingual ministry built to reach tens of thousands over the next decade. Mechanical engineer by training. Bilingual. Honored at the Ohio Governor’s Residence for Hispanic Heritage Month. His work over the past decade has been most deeply shaped by serving Latino and immigrant communities, where the questions of belonging, contribution, and what families need to thrive are not abstract.

Outside the work, Victor is a husband and father of three daughters, which is where he learned most of what he knows about listening. He and his family travel internationally whenever they can. He’s drawn to food, coffee, and the cultures they come from.